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Black Girl on the Front Row!

Tag: UNIVERSITY

IT’S ALL ABOUT ‘ME CLOTHING’!

There’s something relentlessly positive about urban streetwear label, ‘ME Clothing’!

Already on the fashion-forward radar of ‘Jones Bennett PR’, the leading-edge, boutique, public-relations agency, with an astute awareness of emerging creative talent, it was with great anticipation, that I awaited my chance to spread-the-word! Kindly passing the promotion-baton to yours truly, I inquisitively-embarked upon my dash-to-discover the origins of such boundless energy and ambition!

Maybe it was the series of ‘snapback’ caps, emblazoned with the sign of ‘Victory’, or perhaps, the signature-slogan of ‘I’m A Boss’, being announced via the visual loud-hailer of its upper-case, bold-type, upon primary-permeated sweatshirts… It could even have been the ladies’ ‘Varsity’ jackets, which yelled cheerleader-chic, in popping-candy-pink! To whichever garment my journey visited, I, most assuredly, called-off-the-search, once I’d found out more about Adam Benjamin, the entrepreneurial-brain and design-brawn, behind the brand!

Described by Jones Bennett PR as being motivated by manifesting a ‘feel-good factor’ of mutual creative appreciation, though the medium of fashion, and fuelled by the desire to offer a striking, urbanwear range, distinguishable by its dynamic design-presence, ‘ME Clothing’ was born. Impressive, for me, was the absolute clarity of vision with which Mr Benjamin pursued his objective, and, even moreso, that this has been directly reflected, in a brand-identity of cool, stealthy, simplicity. When added to the further artistic impact upon him of an ardent passion for music, the compounded outcome of highly-wearable, marketable, yet affordable, pieces was, and still is, entirely achieved.

A stand-out feature of the collection is its capsule nature, a perfect mirror to the succinct name. Substantially-quilted gilets, puff their chests proudly against practical silhouettes, available in both hooded and non-hooded options. Statement jumpers, are identifiable from-distance, with their glaring typography… tees, round-necked are efficiently-cut and, whether Christmas were nearly upon us, or not, I could sing a descant of praises over the ‘hero-piece’, varsity jackets, with their luxurious contrast-leather sleeves! Furthermore, as a stalwart for perpetuating the unique, I love the customisation-element, which acts as a ‘clothing-shuffle’, of sorts, facilitating creative ingenuity via upping-the-bandwidth of the easy, mix-match, neutral-toned palette! Such pleasing punctuations of personalized flair, worn in any combination, with one of the superb snapbacks and some boxfresh kicks, mean you’re good-to-go from pavement-to-première and back!

With the ability to span art-forms, it is no surprise, then, that over the three years since the launch in 2010, the label has attracted stars of the hip-hop/ r ‘n’ b genre, on both sides of ‘the pond’! The likes of U.K chart-toppers, such as ‘Chipmunk’ and ‘Wretch 32’ have been spotted sporting ME menswear, whilst heart-throb rapper, ‘Bow Wow’, has flown-the-flag for the brand, over in the U.S, in his one-off, customised jacket from the über-popular ‘Varsity’ collection. However, such household figures in sport as Florent Malouda, have also selected the brand as a ‘go-to’ designer-choice, and herein lies the tantalising twist-in-the-tale of ‘ME Clothing’. Not only is it amassing celebrity endorsement, but it is also capitalising upon a ‘mass-appeal’ momentum, which is quickly gathering pace within the scholastic-sport demographic! Once again, proving the less-is-more adage to be a design-winner, since bespoke jackets have been fabricated for the basketball and cheerleading teams of such esteemed institutions as Northampton and Westminster Universities, respectively.

Versatility, then, incorporated with a ‘warp-speed’ drive towards continued and discernable creative expression, are qualities which set, Adam Benjamin and his ‘ME Clothing’ label apart. He is a shining example of, both, enterprise and initiative, determinedly representing the head-turning vibrancy of the U.K’s urban-menswear scene. I found the brand replete with a stylistic spirit which is ‘100% ME‘ and after you’ve checked out the range, I think they’ll be a 100% ‘you’, too!

 www.iwearme.co.uk ~ www.store.iwearme.co.uk ~ @MECLOTHINGUK ~ SALE NOW ON WITH UP TO 50% OFF!

www.jonesbennettpublicrelations.com ~ @jonesbennettpr

©AFROW2013-2019 ALL RIGHTS RESERVED

‘SPOTLIGHT ON: THE WALKING-WORKS-OF-ART OF ‘KWEKU CLOTHING’!’

…So, by now, you might have detected that I am, somewhat of, a voracious Creative-Arts-lover…and that I am especially passionate about using my own platform to promote the excting results of multidisciplinary cross-fertilisation.

Well, fresh from my EC1 and 2 jaunts and the social-media coverage, thereof, I have noticed that I am being ‘followed’…. by a steady stream of funky, new designers on the fashion-block! The most recent label to become a member of the fashion-fabulous Afrow-Family, is that of ‘Kweku (pronounced Kwayku!) Clothing’. The eponymous clothing-line of Ghanaian-born, London-raised, Goldsmith’s graduate, Kweku Quagraine, this is a brand which majors on making purse-friendly, wallet-welcoming pieces of boldly artistic sartorial statements, yet, without the merest mention of a word! So, naturally, yours truly has seized-the-day and taken up the mantle to spread it for him!

At first glance, his menswear and womenswear pieces are striking! Heavy with symbolism, Quagraine thrives on incorporating his Socio-Political scholastic background into his craft and excels in channelling these influences through the joint-conduits of art and fashion-design. For example, the ‘Trigon’ signature, is a triangular motif, in reference to the map of Africa and in deference to his native roots, whilst ‘The Krypt’ is an intriguing metaphor alluding to the differing perspectives, regarding regional identities. His distinctive flair for originality also comes to the fore in the ‘Tribal’ print, in which heritage-patterns from the Ghanaian Ashanti and Ancient Mayan traditions are beautifully-balanced to produce a new KC hallmark. The geometric ‘Colour’ graphic displays a fearless and insistent use of the spectrum, which draws inspiration from unity-in-diversity, as manifested in the London Olympics of 2012. However, Quagraine finds the Natural World as much of a catalyst as that of the Human, evidenced in ‘The Hive’ honeycomb-logo, itself, a nod to such solidarity and unity, in bees.

It is this effortless meandering through parallel universes, which sets Kweku Clothing apart from many others of its emerging counterparts. Will you find such on-trend silhouettes as the ‘body-con’ dress in midi/maxi-lengths? Undoubtedly. Is there a broad choice of sweatshirts, t-shirts, crop tops and vest-tops? Absolutely! But you’d be hard-pressed to find the same capability for siphoning so many global topics into the fashion-world, in such modern, affordable and accessible ways and furthermore, to do so with such a Fine-Art sensibility!

For all of theses reasons and more, am I championing Kweku Quagraine and urging you to WAKE-UP TO ‘KWEKU CLOTHING’….STANDARD!

www.kwekuclothing.com ~ www.facebook.com/KwekuClothing

©AFROW 2013-2019 ALL RIGHTS RESERVED

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TWITTER-TESTIMONIAL FROM KWEKU CLOTHING (@KwekuClothing)!

‘…Thanks very much for such an eloquent and flattering write-up!!’