It’s the dawn of a brand new day.
Different type of race day.
Same type of build-up.
… As my computer monitor buffers, I’m already getting the idea that Lewis Hamilton has been, subliminally, winding his way around the circuit of his life, all of his life, to this major, visionary moment….
… the destination, of which, is already a prize, now becoming a victory lap, of vêtements, if you will…
… which is apt, since, it is beneath the banner of his exceptional, other-worldly willpower and drive, that the boy-turned-man racer, Hamilton, launches his first collection, in collaboration with zeitgeist style-powerhouse, Tommy Hilfiger.
Paying homage to their “Icons of Tomorrow”, the “Tommy x Lewis” fashion line comprises a co-ed capsule range, which is raising the chequered flag of sartorial success, in no uncertain terms!
Yes, we know him as the prodigious driving genius, who, from his karting days, was set apart by an uncommon work ethic, but today demonstrates a new discipline in Lewis’s creative kitbag, which complements his well-developed, but lesser-known gifts in music and his holistic appreciation of the artistic.
As I speed-type, with cartoon-smoke coming through my fingertips, “Everybody’s looking forward to what comes up next” is piping through my speakers.. and, if the superfast stream of reactions is an indication, millions are, like me, joining the throng, to preview exactly what “next” is going to “be“.
Who cares if the feed keeps dropping in and out, like a fan, fainting, from being overwhelmed at meeting their long-time idol?!!!
What does it matter if this begets the necessity to minimize the resolution?!!!
The track blaring out at me that “it’s time to start the show…” could not be more right…
LET’S. DO. THIS. LEWIS!!!!
A sliver of floating runway, is set in a Shanghai harbour, adjacent to a bright-lights-big-city backdrop and flanked by a deep river of stillness as guests, comparatively, on the edge of their seats, are being treated to fierce, high-octane sport-luxe, with codes of crisp, colour-blocking and crop-topping… Non-stop Iconic, stomping, in block-heels and stepping, in worker-boots, khaki parkas, pewter puffas, go-faster, F1 stripes, chromatic geometrics are team-mates with over-grown plaids, on models with plaits… overlaid by a palette of clean-lined, lightning white through midnight black and texturised by sweatshirts and sweater-vests, drenched in shimmering sequins…
No time for pitstops though, as proportions collude, from full-length coats, that effortlessly cloak, to a cutting-edge tux that, seemingly, carves the silhouette out of living space. They scream and holler “New-York-minute” elegance, for the fashion-conscious connoisseur-cum-global traveller!!
It’s full-on, new-pep, Preppy-for-the-People… irresistibly-twisted, Ivy-League-on-overload and, branded with the insignia of “H”, brings to mind that, for such a time as this, were Hilfiger and Hamilton destined to be one.
The finale walk, was the perfect reminder that this was no empty, celebrity-endorsed exercise but a bonafide collaboration… the result, of which, delivered on desirability for the masses and then some. It is achievable, believable design, filled with on-trend enthusiasm, yet fuelled by an energy of endurance, and, in a sloganized, tie-dyed top of his own, the root-message from Hamilton’s heart is clear.. “UNITY” is the new dress-code of the day.
… A garment that I should be proud to sport, any and every day…
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Click-through below, to peruse and purchase from the “Tommy X Lewis” capsule collection Now!
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