LAUNCH: LAUREN BAKER ART WILL ‘BLOW YOUR MIND’!

Imagine it…You alight with me at a Dalston Junction, which is giving birth to commuters, running-before-they-can-walk, to get to the already-distorted buses, distended, from overcrowding. We navigate our footsteps to the next available anaconda-queue, in anticipation of another modern-day Routemaster, to whisk us from Kingsland to Stoke Newington High Street and, arrive at contemporary art gallery-come-hang-out, of Hang-Up Pictures. Well, imagine that’s exactly what we did, as I take you on a tour through the mind-altering world of East-London, city-girl-turned-super-artist, Lauren Baker!

Owned by uber-curator, Ben Cotton and run alongside his wonder-woman sidekick, Carla, and their happening Hang-Up team, the gallery is a never-ending space whose walls change, chameleon-like, with the intense turn-around of incredible artists. Only a few winter-weeks had wound their way forward through the calendar, since Radiohead collaborator, Stanley Donwood had graced the walls with scenes from his ‘Apocalypse Boutique’, with ‘Karma Police’ being sonically speaker-piped into our waiting aural canals. Now, it was a decedent, two-tiered boudoir, with animal skulls of all dimensions, proudly-protruding along the vertical, with their human crania on the horizontal. Parallel uprights were replete with starburst relief-work and mirror-lightning bolts, complementing the intermittent thunderclap applause from beneath your feet in, enticing you to follow them below-deck.

What had been a second exhibiting room, had now become a night-sky-muralled, fog-smoke-filled, neon-flashing, lightning installation, which was all-encompassing, in swallowing you whole, whilst itself, spitting out rays of incandescent intensity. An homage to the power of Nature, it was, to me, a welcome riot-to-the-senses, which made my heart beat through my chest, like the bassline of the best dub-plate special!

En route upstairs, your eyes are seized upon by a golden sculpture of DNA, which has been drawn, 3-D printed, re-shaped and re-made into a thought-provoking representation of the precious fragility of the unique, human being. Yet, there was no point in trying to shift gear, since you could do all of that over the days to come (which I have been doing!)…All that was necessary, was to open the pores, accept the nourishment of Lauren Baker’s creations and release the sweat-inducing effect of sweltering multi-media art! Doingso was a lamp unto my neuro-processing-pathways, hitting me with the supreme potencies of Life, Death and the Afterlife, succinctly-presented via the stunningly poignant ‘White Light’. A mirrored infinity-coffin is leant, perpendicular fashion, as if propping up some celestial bar, daring viewers to come face-to-face with their own mortality/ immortality, dependent upon their respective perspective. Baker also points-the-finger at reflecting on existence, through clusters of projectile digits, protruding from a mini-fridge and 3-D wall-art, challenging the observer to ponder disillusionment in life’s journey and yet, not dwell on it. Why? Well, my thought is that one finger pointed in your direction, leaves the remainder pointing back at someone else. I assimilated them as a host of sat-navs, indicating the true-north of my authentic creative direction.

It was pointless to linger, either, as the gallery was soon heaving with well-wishing guests, apt for drowning in hip-hop, whilst making sequential moves around encased, hyper-embellished skull-art, made in collaboration with Sequin Kay, herself a rising-art star. in addition, the crystallised touch was applied to those of rodents, showing an acute attention-to-detail. Antlers were also bedecked in gold-leaf, or high-visibility flourescent pink paint, with my favoured set, adorned in amethyst crystal and the most stunning magpie plumage. Pieces doused in Mexican-styled paint-techniques showed Baker’s innate sensibilty to both, transforming and translating global culture, in an extremely audacious and masterly manner.

For many, the showstopper was a beating ferrofluid heart, blackened through the acrid, magnetic, influence of one lover’s presence upon another. The narrative is fulfilled in the melancholic hope that, still beating, life-after-loss can and does go on. Being the last exhibit I saw, on exiting, it left me with an essence of stoicism. Indeed, compounded by my enthusiastic admiration of such gargantuan and eclectic dynamism from Lauren Baker, the artisan, I have come to realise a deeper wealth of learning, which is that of appreciating the skeleton anew. After all, it offers us all support, in different ways, and whilst it lies beneath, it is no less beautiful because it is unseen.

I thank Lauren for sharing her distinct ability to encapsulate the meaning of the cycle of life with such raw emotional prowess and the Hang-Up curators for, once again, ensuring that a journey around their gallery is, not only utterly mind-blowing, but highly recommendable and totally unforgettable!

‘You Blow My Mind’ is on now until 24th January!

 www.hanguppictures.com  ~ www.laurenbakerart.com

http://www.sequinkay.co.uk/

©AFROW2013-2019 ALL RIGHTS RESERVED

IT’S ALL ABOUT ‘ME CLOTHING’!

There’s something relentlessly positive about urban streetwear label, ‘ME Clothing’!

Already on the fashion-forward radar of ‘Jones Bennett PR’, the leading-edge, boutique, public-relations agency, with an astute awareness of emerging creative talent, it was with great anticipation, that I awaited my chance to spread-the-word! Kindly passing the promotion-baton to yours truly, I inquisitively-embarked upon my dash-to-discover the origins of such boundless energy and ambition!

Maybe it was the series of ‘snapback’ caps, emblazoned with the sign of ‘Victory’, or perhaps, the signature-slogan of ‘I’m A Boss’, being announced via the visual loud-hailer of its upper-case, bold-type, upon primary-permeated sweatshirts… It could even have been the ladies’ ‘Varsity’ jackets, which yelled cheerleader-chic, in popping-candy-pink! To whichever garment my journey visited, I, most assuredly, called-off-the-search, once I’d found out more about Adam Benjamin, the entrepreneurial-brain and design-brawn, behind the brand!

Described by Jones Bennett PR as being motivated by manifesting a ‘feel-good factor’ of mutual creative appreciation, though the medium of fashion, and fuelled by the desire to offer a striking, urbanwear range, distinguishable by its dynamic design-presence, ‘ME Clothing’ was born. Impressive, for me, was the absolute clarity of vision with which Mr Benjamin pursued his objective, and, even moreso, that this has been directly reflected, in a brand-identity of cool, stealthy, simplicity. When added to the further artistic impact upon him of an ardent passion for music, the compounded outcome of highly-wearable, marketable, yet affordable, pieces was, and still is, entirely achieved.

A stand-out feature of the collection is its capsule nature, a perfect mirror to the succinct name. Substantially-quilted gilets, puff their chests proudly against practical silhouettes, available in both hooded and non-hooded options. Statement jumpers, are identifiable from-distance, with their glaring typography… tees, round-necked are efficiently-cut and, whether Christmas were nearly upon us, or not, I could sing a descant of praises over the ‘hero-piece’, varsity jackets, with their luxurious contrast-leather sleeves! Furthermore, as a stalwart for perpetuating the unique, I love the customisation-element, which acts as a ‘clothing-shuffle’, of sorts, facilitating creative ingenuity via upping-the-bandwidth of the easy, mix-match, neutral-toned palette! Such pleasing punctuations of personalized flair, worn in any combination, with one of the superb snapbacks and some boxfresh kicks, mean you’re good-to-go from pavement-to-première and back!

With the ability to span art-forms, it is no surprise, then, that over the three years since the launch in 2010, the label has attracted stars of the hip-hop/ r ‘n’ b genre, on both sides of ‘the pond’! The likes of U.K chart-toppers, such as ‘Chipmunk’ and ‘Wretch 32’ have been spotted sporting ME menswear, whilst heart-throb rapper, ‘Bow Wow’, has flown-the-flag for the brand, over in the U.S, in his one-off, customised jacket from the über-popular ‘Varsity’ collection. However, such household figures in sport as Florent Malouda, have also selected the brand as a ‘go-to’ designer-choice, and herein lies the tantalising twist-in-the-tale of ‘ME Clothing’. Not only is it amassing celebrity endorsement, but it is also capitalising upon a ‘mass-appeal’ momentum, which is quickly gathering pace within the scholastic-sport demographic! Once again, proving the less-is-more adage to be a design-winner, since bespoke jackets have been fabricated for the basketball and cheerleading teams of such esteemed institutions as Northampton and Westminster Universities, respectively.

Versatility, then, incorporated with a ‘warp-speed’ drive towards continued and discernable creative expression, are qualities which set, Adam Benjamin and his ‘ME Clothing’ label apart. He is a shining example of, both, enterprise and initiative, determinedly representing the head-turning vibrancy of the U.K’s urban-menswear scene. I found the brand replete with a stylistic spirit which is ‘100% ME‘ and after you’ve checked out the range, I think they’ll be a 100% ‘you’, too!

 www.iwearme.co.uk ~ www.store.iwearme.co.uk ~ @MECLOTHINGUK ~ SALE NOW ON WITH UP TO 50% OFF!

www.jonesbennettpublicrelations.com ~ @jonesbennettpr

©AFROW2013-2019 ALL RIGHTS RESERVED

SPOTLIGHT ON: ‘KITTY FERREIRA UK’… AN EXTREMELY ‘GOODE’ BRAND!

‘You know it when you see it’, is a phrase which is often bandied-about, with such frequency, as to become cliché. However, let it be known, that in referring to ethical womenswear-brand ‘Kitty Ferreira UK’, no other phrase will fit-the-bill!

Living-the-dream of designing the range is Founder/ Creative M.D., Valerie Goode, and if ever a moniker described both a person and a mission, it is hers! As I type, the question ‘What qualifies this statement, Afrow?’, is undoubtedly winging its way through to my side of the Blogosphere… Well, my having spent a day-in-the-life with Miss Goode should serve as due qualification!

You see, last week, yours truly was given free-reign of ‘ The Ideal Home Show Christmas’ event, at Earl’s Court! Yes, another wonderful PR Company (in this case, that of ‘Incentive Media’), gifted me a press-pass for the entire 5-day duration and, for an ‘I.H.S Xmas’ newbie, it was AMAZING!!!

Imagine a Noughties-Narnia (except a lot warmer!), lit by an indoor aurora-borealis, a floor filled with stands, as far as the eye could see, scents saturating the atmosphere with the most divine Yuletide fayre and mood-music, apt for retail-merriment! The scene reverted this visitor into a jaw-dropped juvenile, in anticipation of being a tinsel-halo-wearing angel in the Nativity play and sharing memory-making, festive family-fun!

Now, Afrow-Family, follow me to Wednesday 14th, which I have come to address as ‘Kitty Ferreira Day’, in part, because her designs were runway-bound to the Ideal Home Show Christmas Catwalk for an exclusive showcase of exceptional UK design-talent and also because that evening, her collection was to be displayed at a Pop-Up Fashion Exhibiton, curated by online UK-fashion boutique, ‘London Ethnic’ and held at the exclusive private members club, ‘Apartment 58’.

Without further ado, I must explain the riches of Miss Goode’s ‘Kitty Ferreira’ designer label! Heartwarmingly named after her late Grandmother, whom she described to me in one of our many email communiqués, as being ‘fierce like a lion, soft like a cat’, the line comes with this familial brand-boldness, yet delicacy of a bespoke design-aesthetic, which is woven into the warp and weft of every bolt of fabric!

Engrained in the ‘Kitty Ferreira’ ethos, is the stalwart passion to produce high-end pieces, manufactured solely in the U.K, the carbon footprint of which is closely-monitored, due to her personally sourcing top-quality, upcycled materials. Otherwise destined for landfill, these same fabrics, are eco-dyed, in a variety of natural stains, with her latest derived from pomegranates and onion skins, as can be seen in her stunning SS14 garments. As with such tried-and-tested dyeing methods, the beauty of the resultant pieces stems from the drying process, which facilitates unique variations-on-a-theme. Thus, each will be a bespoke creation, perfectly reflective of she who chooses to buy and wear her own idiosyncratic example of craftsmanship.

Following in the tradition of all-things with a bespoke, there is an air of exclusivity to Goode’s goods, bucking-the-trend for batch-process uniformity, whilst helping to save the bucks, with purse-friendly prices! Not only does this serve to satisfy the ‘one-off template’ within us all,  but it is ever-more marvellous to see, at close-quarters, the fruition of harmonic parallels between the ideal of ethical manufacturing and the production of such timeless separates. Furthermore, the fast-turnaround of her ‘luxe-for-less’, limited-edition collections, offered in a rainbow of size-silhouettes, ranging from 6 to 26, only adds to their desirability, whilst perpetuating the element of having acquired something extra special, for one’s wardrobe. It is this desirability which has already seen celebrity-endorsement by such names as ITV Newscaster, Charlene White, and earmarks the trans-seasonal/ transferable glamour of a ‘Kitty Ferreira’ garment as a go-to option, as suited to a high-stakes work environment, as to the atmopshere of a restful afternoon tea or a playful party-vibe!

Pattern-cutting, provided by her highly-skilled assistant, Katie, is a dream-of-precision, underpinning the sublime tailoring which is present in the exquisite apparel. For example, a rich mustard-hued pant, with the most sumptuous pleating detail, is an utter triunph and a joy to see, styled with her sheer, silk ‘Saffron Shirt’ with the signature ‘notch’ pocket. In fact, it was this look, which all-but stole the Ideal Home Catwalk Show, and was one of many which had guests at the London Ethnic fashion showcase, flocking to meet-and-greet her! Having witnessed a selection of the collection in-motion, it is easy to see why so many sought to celebrate the fruits of her creative labour! There is no mistaking Miss Goode’s couturière-eye-for-detail, which is absorbed throughout the design, as expressed through a fine floral motif, here, or a high-necked front, balanced by a revealing backless ‘moment’, for the ultimate in effortless, elevated drama. The overall effect pronounces the ‘Kitty Ferreira Woman’ as one of distinct elegance, presence and allure, with a stylisitic self-awareness and an ability to fearlessly experiment with it.

As Valerie herself says, ”…fashion can tell a story not only based on style or an era, but based on values”*. Thus, the most wonderful element for me, is the fact that one can be safe-in-the-knowledge that a purchase from the line is not just another acquisition, which might, all-too-soon, be forgotten! No, a ‘Kitty Ferreira-wearer will always know that she has made an eco-friendly retail choice, not only in support of the best-of-British manufacturing, but also in contribution to the development and success of one of the best-of-British design-talents.

In Afrow’s words… ‘That’s not simply a Goode thing, but a great thing!’

©AFROW 2013-2019 ALL RIGHTS RESERVED

* www.kittyferreira.co.uk  ~ www.londonethnic.com ~ www.idealhomeshow.co.uk ~ www.apartment58.com ~ www.incentivemedia.co.uk

Many thanks to Valerie for inviting me to such a special day and to Incentive Media for inviting me to such a special event!

Creative Arts go OFF-the-BEAT-en track!

All roads led to ‘The Oval Space’, in Bethnal Green, last night, for one of the most anticipated of multi-media mash-ups on the Creative-Arts Calendar, namely, ‘The Shoreditch Fashion Show 2013’! You might remember that I was more-than-a-tad excited at the prospect of attending the event, which was presented by ‘öffbeat’, the Arts lifestyle brand… Well, it was, indeed, an extraordinary display of, what I happen to believe, makes the power of creative-collaboration so undeniably potent.

The moment I entered into the behemoth of this, formerly-derelict, space, pregnant with potential, I immediately sensed a synchronicity between the throbbing baseline, which was disseminating through my central nervous system and the  contractions of imminent, fashion-brand-births! I also found myself marvelling at just how perfectly-balanced a venue it was, being, at once, expansive, with enough room in which to throw and catch shapes, a-plenty, whilst also intimate enough to accommodate the collective energy of a collaborative congregation.

The vibe was rich and distinct. People from all walks-of-life rubbed shoulders, as they shook to the dynamic DJ-grooves and pressed palms with artists and designers, alike, in congratulatory exuberance. However, just like the beats, the meet-and-greets didn’t stop, for these everday-people embraced one another, as well as opportunities to form newfound fashion-friendships.

Co-existing under this banner of ’emergent ambience’ were starkly-contrasting Art-forms. In one corner was housed a formidable frieze of stylised character-outlines, created by self-confessed Narnia-resident, Dom&Ink! These especially-conceived, ebullient images were oft-surrounded by admirers, yet, things took a definite turn, when the quiff-sporting illustrator, and author of ‘Map Of My Heart’, appeared, and encouraged the observers to colour them in! Around the corner, more exceptional Art took my breath away. Wandering guests were bathed in diffused, iridescent light, emitted from the impressive installations, at floor and eye-levels, of SunYin Xiaowen and Aphra Shezma. Others stood, face-to-face, with equally-stunning, Fine Art offerings from Linda Cieniawska, Charlotte Osbourne and Gwyneth Fugard. As I passed by the intermittent onlookers, it was as if their inner energies were mirrored by the pieces, in such a way as to become ‘human glowsticks’ and ‘living wallpaper’ and I recall feeling truly priveleged, not only to witness the effect of such private moments, being experienced in public, but to also be an integral part of appreciating the exquisite talent.

As time grew nearer to the presentation of fashion, which was so on-edge, it felt as if someone were scraping their fingernails down a blackboard, excitement was fuelled by singing sensation, Vince Kidd. All but prowling-the-platform, he delivered Otis-Redding-raw vocals, with a similarly-seasoned prowess, speaking-to-the-deeps with his soul-inspired spin, on life, love and all that lies between. After taking the audience upon a heartfelt journey, Kidd made his exit, stage left, to whoops of delight and enthusiastic applause, leaving the see-through screen to became the backdrop behind which each model would wait, before taking to the runway.

In a bid to further immerse myself into the experience, yours truly took to her second home (for which I didn’t need to find five percent!), the Frow! Suddenly, silhouettes of each collection were backlit-to-perfection, establishing the effect of a ‘fashion-fourth-wall’, as well as indicating that, tonight, something was coming, which was better than good! However, this separation was soon to be aurally removed by bespoke, live collaborations with up-and-coming musicians who, from the stature of their performances, are bound to make increasingly influential impacts in each of their respective genres. First-up, was the amazing singer, Lydia Baylis, who tore-away-the-veil, with a unique set of beautifully-accompanied, sultry, acoustic-folk. Hot-on-her-heels, and before anyone had time to settle into the still, harmonic haze, ‘Kill It Kid’ stepped up and totally smashed the divide, juxtaposing the, previously, gentle mood, with an awesome repertoire of sonic explosions! Both styles brilliantly served to complement the essence of each designer-aesthetic and we were treated to a creative-clash which would put the SS14 ‘print-clash’ trend of any well-known fashion-house to shame!

Models with raked-back, ‘just-got-out-of-bed’ Batiste-hair and fashion-forward, metallic make-up were bedecked in sublime, sheer pieces from the avant-garde world of Marcelo Yarussi, the deftest of twists on masterful, digitally-printed garments, designed by Nicolas Wirth and the cool creations of blank-canvas-white, high-end futurism of London College of Fashion Graduate, Isabell Yalda Hellysaz. The fêted, power-house-of-a design institution was also showcased via the stand-out, all-black, structural apparel from Maria Zhminko, the intriguing, open-weave, cage-like, riffs on body-con from design-duo, Rebecca Morter and Gemma Vanson and the decadent columns-of-kaftans, with concentrated print-formations, from the joint-genius-pairing of Christina Tiran and Victoria Rowley.

As the showlights faded, such superstar-DJ names as the irrepressible ‘Bill & Will’, ‘Shivas Regal’, the A&R-astute founder of Tigermilk Recordings, and idiosyncratic rhythm-maker, ‘Mculo’, were heralded to take-to-the-decks and storm-the soundsystem! With a two-step, here, and a head-nod, there, (but, sadly, before the anticipated arrival of the superb Rufio Summers), I was ready to bow-out gracefully and wind my way through a London-town which, once again, felt like a haven for burgeoning, undiscovered artistry. In fact, I can’t remember a night where so many apparent-strangers were apt-for-sharing, participating and co-creating such a ‘moment’ in time.. It just goes to show that there is a real fashion-fellowship, of sorts, doing-away with the out-dated image of an industry which is, supposedly, replete with back-biting, where only the strong survive, and is re–defining it, as one filled with opportunities to go beyond disciplines or regions and traverse brand new terrain! Of course, no industry is perfect, but the ethos behind such events as ‘The Shoreditch Fashion Show’, promotes the commercial as a facilitative route and support–system to creativity, whilst maintaining, without compromise, the core integrity of the energy-source from which successful collaboration grows.

So, my deepest gratitude goes out to öffbeat, for providing me with with the chance to be part of such a unique vibe. Further congratulations go out to all other sponsors/ affiliates, both front and back-of-house, involved in delivering this fantastic gathering. Last night was everything it promised to be, an interactive celebration of multi-media expression, par excellence, filled with extraordinary and inspiring examples of Creative-Arts-at-their-best and I cannot recommend ‘The Shoreditch Fashion Show’ to you, highly enough! Neither can I wait to see how öffbeat and partners focus-pull their combined-skills to shine new lights on rising-stars of parallel creative-platforms in 2014!

©AFROW2013-2019 ALL RIGHTS RESERVED

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TWITTER-TESTIMONIALS FROM ‘VIVID FASHION GROUP’ (@VIVIDFashionGrp)

‘One of the most descriptive and all together best blogs we have read!! @A_F_R_O_W please review all our events!’

‘…just re-read your blog on the show, it’s such an honour that what we created came across to you. Thank you for your words x’

SPOTLIGHT ON: THE SHOREDITCH FASHION SHOW 2013!

I love fashion, I love music, I love art and I love it LIVE!

So, imagine my utter bliss at having discovered ‘The Shoreditch Fashion Show’, a multidisciplinary smörgåsbord of emerging creative talent, which takes place this Saturday 12th October, from 7pm to 1am, at The Oval Space in Bethnal Green, EC2.

Imagine my excitement, then, when, courtesy of the organiser, breakthrough Creative Arts lifestyle-brand ‘öffbeat’, yours truly was provided with a guest pass!

Presented, in association with ‘Batiste’ and in partnership with such top industry names as Julien Macdonald, Fashion TV, Artlyst, London College of Fashion, Serge De Nimes, to name but a few, the evening represents the best of the U.K’s next-generation Creatives, and promises to be an immersive experience, rather than just a show.

The music line-up has been confirmed to include the likes of the brilliant Rufio Summers, Kill It Kid, Vince Kidd and Linda Bayliss, whilst the unique perspectives of artists Sunyin Xiaowen, Linda Cieniawska, Aphra Shemza, Gwyneth Fugard and Charlotte Osbourne will be showcased in a specially-curated exhibition, under the intriguing title of ‘Through the dark, light shall appear’.

Add to this a number of pop-ups, live graffiti, some mouthwatering gastronomic offerings and an exclusive runway show (with designers to-be-revealed on-the-night!) and it’s easy to see why this is going to be both the hottest and coolest site-specific, creative-arts ticket in town!

 See you there!

For more information visit www.theshoreditchfashionshow.com ..but hurry up because, after the success of the the event’s first outing in April of this year, this is sure to be a sell-out!

©AFROW2013-2019 ALL RIGHTS RESERVED