All roads led to ‘The Oval Space’, in Bethnal Green, last night, for one of the most anticipated of multi-media mash-ups on the Creative-Arts Calendar, namely, ‘The Shoreditch Fashion Show 2013’! You might remember that I was more-than-a-tad excited at the prospect of attending the event, which was presented by ‘öffbeat’, the Arts lifestyle brand… Well, it was, indeed, an extraordinary display of, what I happen to believe, makes the power of creative-collaboration so undeniably potent.
The moment I entered into the behemoth of this, formerly-derelict, space, pregnant with potential, I immediately sensed a synchronicity between the throbbing baseline, which was disseminating through my central nervous system and the contractions of imminent, fashion-brand-births! I also found myself marvelling at just how perfectly-balanced a venue it was, being, at once, expansive, with enough room in which to throw and catch shapes, a-plenty, whilst also intimate enough to accommodate the collective energy of a collaborative congregation.
The vibe was rich and distinct. People from all walks-of-life rubbed shoulders, as they shook to the dynamic DJ-grooves and pressed palms with artists and designers, alike, in congratulatory exuberance. However, just like the beats, the meet-and-greets didn’t stop, for these everday-people embraced one another, as well as opportunities to form newfound fashion-friendships.
Co-existing under this banner of ’emergent ambience’ were starkly-contrasting Art-forms. In one corner was housed a formidable frieze of stylised character-outlines, created by self-confessed Narnia-resident, Dom&Ink! These especially-conceived, ebullient images were oft-surrounded by admirers, yet, things took a definite turn, when the quiff-sporting illustrator, and author of ‘Map Of My Heart’, appeared, and encouraged the observers to colour them in! Around the corner, more exceptional Art took my breath away. Wandering guests were bathed in diffused, iridescent light, emitted from the impressive installations, at floor and eye-levels, of SunYin Xiaowen and Aphra Shezma. Others stood, face-to-face, with equally-stunning, Fine Art offerings from Linda Cieniawska, Charlotte Osbourne and Gwyneth Fugard. As I passed by the intermittent onlookers, it was as if their inner energies were mirrored by the pieces, in such a way as to become ‘human glowsticks’ and ‘living wallpaper’ and I recall feeling truly priveleged, not only to witness the effect of such private moments, being experienced in public, but to also be an integral part of appreciating the exquisite talent.
As time grew nearer to the presentation of fashion, which was so on-edge, it felt as if someone were scraping their fingernails down a blackboard, excitement was fuelled by singing sensation, Vince Kidd. All but prowling-the-platform, he delivered Otis-Redding-raw vocals, with a similarly-seasoned prowess, speaking-to-the-deeps with his soul-inspired spin, on life, love and all that lies between. After taking the audience upon a heartfelt journey, Kidd made his exit, stage left, to whoops of delight and enthusiastic applause, leaving the see-through screen to became the backdrop behind which each model would wait, before taking to the runway.
In a bid to further immerse myself into the experience, yours truly took to her second home (for which I didn’t need to find five percent!), the Frow! Suddenly, silhouettes of each collection were backlit-to-perfection, establishing the effect of a ‘fashion-fourth-wall’, as well as indicating that, tonight, something was coming, which was better than good! However, this separation was soon to be aurally removed by bespoke, live collaborations with up-and-coming musicians who, from the stature of their performances, are bound to make increasingly influential impacts in each of their respective genres. First-up, was the amazing singer, Lydia Baylis, who tore-away-the-veil, with a unique set of beautifully-accompanied, sultry, acoustic-folk. Hot-on-her-heels, and before anyone had time to settle into the still, harmonic haze, ‘Kill It Kid’ stepped up and totally smashed the divide, juxtaposing the, previously, gentle mood, with an awesome repertoire of sonic explosions! Both styles brilliantly served to complement the essence of each designer-aesthetic and we were treated to a creative-clash which would put the SS14 ‘print-clash’ trend of any well-known fashion-house to shame!
Models with raked-back, ‘just-got-out-of-bed’ Batiste-hair and fashion-forward, metallic make-up were bedecked in sublime, sheer pieces from the avant-garde world of Marcelo Yarussi, the deftest of twists on masterful, digitally-printed garments, designed by Nicolas Wirth and the cool creations of blank-canvas-white, high-end futurism of London College of Fashion Graduate, Isabell Yalda Hellysaz. The fêted, power-house-of-a design institution was also showcased via the stand-out, all-black, structural apparel from Maria Zhminko, the intriguing, open-weave, cage-like, riffs on body-con from design-duo, Rebecca Morter and Gemma Vanson and the decadent columns-of-kaftans, with concentrated print-formations, from the joint-genius-pairing of Christina Tiran and Victoria Rowley.
As the showlights faded, such superstar-DJ names as the irrepressible ‘Bill & Will’, ‘Shivas Regal’, the A&R-astute founder of Tigermilk Recordings, and idiosyncratic rhythm-maker, ‘Mculo’, were heralded to take-to-the-decks and storm-the soundsystem! With a two-step, here, and a head-nod, there, (but, sadly, before the anticipated arrival of the superb Rufio Summers), I was ready to bow-out gracefully and wind my way through a London-town which, once again, felt like a haven for burgeoning, undiscovered artistry. In fact, I can’t remember a night where so many apparent-strangers were apt-for-sharing, participating and co-creating such a ‘moment’ in time.. It just goes to show that there is a real fashion-fellowship, of sorts, doing-away with the out-dated image of an industry which is, supposedly, replete with back-biting, where only the strong survive, and is re–defining it, as one filled with opportunities to go beyond disciplines or regions and traverse brand new terrain! Of course, no industry is perfect, but the ethos behind such events as ‘The Shoreditch Fashion Show’, promotes the commercial as a facilitative route and support–system to creativity, whilst maintaining, without compromise, the core integrity of the energy-source from which successful collaboration grows.
So, my deepest gratitude goes out to öffbeat, for providing me with with the chance to be part of such a unique vibe. Further congratulations go out to all other sponsors/ affiliates, both front and back-of-house, involved in delivering this fantastic gathering. Last night was everything it promised to be, an interactive celebration of multi-media expression, par excellence, filled with extraordinary and inspiring examples of Creative-Arts-at-their-best and I cannot recommend ‘The Shoreditch Fashion Show’ to you, highly enough! Neither can I wait to see how öffbeat and partners focus-pull their combined-skills to shine new lights on rising-stars of parallel creative-platforms in 2014!
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TWITTER-TESTIMONIALS FROM ‘VIVID FASHION GROUP’ (@VIVIDFashionGrp)
‘One of the most descriptive and all together best blogs we have read!! @A_F_R_O_W please review all our events!’
‘…just re-read your blog on the show, it’s such an honour that what we created came across to you. Thank you for your words x’