IT’S ALL ABOUT ‘ME CLOTHING’!

There’s something relentlessly positive about urban streetwear label, ‘ME Clothing’!

Already on the fashion-forward radar of ‘Jones Bennett PR’, the leading-edge, boutique, public-relations agency, with an astute awareness of emerging creative talent, it was with great anticipation, that I awaited my chance to spread-the-word! Kindly passing the promotion-baton to yours truly, I inquisitively-embarked upon my dash-to-discover the origins of such boundless energy and ambition!

Maybe it was the series of ‘snapback’ caps, emblazoned with the sign of ‘Victory’, or perhaps, the signature-slogan of ‘I’m A Boss’, being announced via the visual loud-hailer of its upper-case, bold-type, upon primary-permeated sweatshirts… It could even have been the ladies’ ‘Varsity’ jackets, which yelled cheerleader-chic, in popping-candy-pink! To whichever garment my journey visited, I, most assuredly, called-off-the-search, once I’d found out more about Adam Benjamin, the entrepreneurial-brain and design-brawn, behind the brand!

Described by Jones Bennett PR as being motivated by manifesting a ‘feel-good factor’ of mutual creative appreciation, though the medium of fashion, and fuelled by the desire to offer a striking, urbanwear range, distinguishable by its dynamic design-presence, ‘ME Clothing’ was born. Impressive, for me, was the absolute clarity of vision with which Mr Benjamin pursued his objective, and, even moreso, that this has been directly reflected, in a brand-identity of cool, stealthy, simplicity. When added to the further artistic impact upon him of an ardent passion for music, the compounded outcome of highly-wearable, marketable, yet affordable, pieces was, and still is, entirely achieved.

A stand-out feature of the collection is its capsule nature, a perfect mirror to the succinct name. Substantially-quilted gilets, puff their chests proudly against practical silhouettes, available in both hooded and non-hooded options. Statement jumpers, are identifiable from-distance, with their glaring typography… tees, round-necked are efficiently-cut and, whether Christmas were nearly upon us, or not, I could sing a descant of praises over the ‘hero-piece’, varsity jackets, with their luxurious contrast-leather sleeves! Furthermore, as a stalwart for perpetuating the unique, I love the customisation-element, which acts as a ‘clothing-shuffle’, of sorts, facilitating creative ingenuity via upping-the-bandwidth of the easy, mix-match, neutral-toned palette! Such pleasing punctuations of personalized flair, worn in any combination, with one of the superb snapbacks and some boxfresh kicks, mean you’re good-to-go from pavement-to-première and back!

With the ability to span art-forms, it is no surprise, then, that over the three years since the launch in 2010, the label has attracted stars of the hip-hop/ r ‘n’ b genre, on both sides of ‘the pond’! The likes of U.K chart-toppers, such as ‘Chipmunk’ and ‘Wretch 32’ have been spotted sporting ME menswear, whilst heart-throb rapper, ‘Bow Wow’, has flown-the-flag for the brand, over in the U.S, in his one-off, customised jacket from the über-popular ‘Varsity’ collection. However, such household figures in sport as Florent Malouda, have also selected the brand as a ‘go-to’ designer-choice, and herein lies the tantalising twist-in-the-tale of ‘ME Clothing’. Not only is it amassing celebrity endorsement, but it is also capitalising upon a ‘mass-appeal’ momentum, which is quickly gathering pace within the scholastic-sport demographic! Once again, proving the less-is-more adage to be a design-winner, since bespoke jackets have been fabricated for the basketball and cheerleading teams of such esteemed institutions as Northampton and Westminster Universities, respectively.

Versatility, then, incorporated with a ‘warp-speed’ drive towards continued and discernable creative expression, are qualities which set, Adam Benjamin and his ‘ME Clothing’ label apart. He is a shining example of, both, enterprise and initiative, determinedly representing the head-turning vibrancy of the U.K’s urban-menswear scene. I found the brand replete with a stylistic spirit which is ‘100% ME‘ and after you’ve checked out the range, I think they’ll be a 100% ‘you’, too!

 www.iwearme.co.uk ~ www.store.iwearme.co.uk ~ @MECLOTHINGUK ~ SALE NOW ON WITH UP TO 50% OFF!

www.jonesbennettpublicrelations.com ~ @jonesbennettpr

©AFROW2013-2019 ALL RIGHTS RESERVED

MFW: I’M READY-TO-WEAR ‘ERMANNO SCERVINO’!

Picture it…

…Backstage, models sit calmly, hair being tailcomb-teased, face being made exquisitely, Terry Barber-ready, whilst front-of-house, conversations clatter like talking-typewriters! Suddenly, a cry of ‘EHH-OHH!‘, loosely-translated as ‘SILENCE!‘, splits the air into pin-drop reverence…

 Now, imagine a host of supermodels, amongst them Alek Wek and Karolina Kurkova, leading a runway of risng-stars, with the aplomb of their 90’s predecessors and you’ll understand the significance of the Scervino brand. If you even dared to blink, you would have missed an almost endless-string of timeless looks, worthy of their own reference encyclopaedia! Whilst we had seen the ‘Pastel/ Metallic/ Midi-Maxi Length/ Column-Hourglass/ Embellishment’ stories, favoured in the vestments of fellow MFW designers, Scervino interpretations seemed to renew them.

For example, skirts took on ice-skater-like proportions, pleats were more than couture-concertinas, reframed as flitting-gaudets… and embellishments, whilst beaded and embroidered, were off-set in position and oriental in theme. Metallics were not simply silver, but gunmetal and gave a more experimental edge when used in conjunction with the traditional silhouettes. Yes, lemon, taupe, mint, black and white all featured, however, peacock added strength to blues and something in the way that peach was colour-blocked, gave it the power of a full-on-primary. Fabrics perused PVC, took a departure into denim, suede injected a new joie-de-vivre to the vestments and silk-taffetta was accompanied by satin-trim, which was a signpost, not only  to the superb eye-for-detail on display, but also an attention-to-distinctive-detail.

It is with this in mind, that I take you on a whistle-stop tour of the most unique moments.

PVC won my ‘Return-of-the-mac’ prize for being a funky piece of outerwear, printed in lemon-hued houndstooth! The award for ‘Best Use of Embellishment’ was a split decision between a taupe, tailored-jacket with cluster-beading, set on the inner-edge of the tuxedo-collar (which, incidentally, did win ‘Best Placement of Embellishment’), and a stunning gun-metal-coloured sweater, with a silver-bead-encrusted accent around the crew-neck.

The ‘Prize-for-Prettiest-Pleating’ had to go to an amazing, chalk-white, column-dress, gathered from shoulder-to-waistline, with its pleating gathering pace to the hem…all cunningly-accompanied by a thigh-high split, for epic Grecian glamour! Coming in a close second, was a black, hour-glass gown with crystal-embellished gaudets at the tail.

‘Best Floral Motif’ was shared (I know, I know, there should only be one winner..but, my made-up competition, my rules!)…. The two stand-out creations were an oriental spray-of-orchids, perfectly-placed upon a strapless peach dress, in a diagonal formation, from empire-to-hemline and a peacock-blue, fitted, scoop-necked, mini-dress, with florals, off-set, on either side of the bodice, spilling into the skirt. ‘Best New Silhouette’ was a shoe-in, for a black, lace, nehru-collared cape with asymetric-opening and credit for ‘Best New Fabric’ could only go to……DENIM!!! The ink-blue offerings of v-necked crop-top, short-pant and denim-lined, white jacket were utterly irresistible!

We’re nearly there now, so, drum-roll please… because it’s time for ‘Best-In-Fashion-Show’…….which was…wait for it……the glorious  Jackie-O-inspired, midi-length, silk dress and collarless-overcoat ensemble, both in that lightning white, effortlessly worn by the magnificent Alek Wek!!!! Congratulations!!!

So, there you have it, fashion-friends….A  whirlwind tour of a tour-de-force collection, which gave us a collation of attire, reprising the traditional with a directional twist.

It’s safe to say that I absolutely adored what I saw…and if you want to reconnect with looks of vintage-modernity, then the designs of Ermanno Scervino are a great place to start!

©AFROW2013-2019 ALL RIGHTS RESERVED