SPOTLIGHT ON: ‘KITTY FERREIRA UK’… AN EXTREMELY ‘GOODE’ BRAND!

‘You know it when you see it’, is a phrase which is often bandied-about, with such frequency, as to become cliché. However, let it be known, that in referring to ethical womenswear-brand ‘Kitty Ferreira UK’, no other phrase will fit-the-bill!

Living-the-dream of designing the range is Founder/ Creative M.D., Valerie Goode, and if ever a moniker described both a person and a mission, it is hers! As I type, the question ‘What qualifies this statement, Afrow?’, is undoubtedly winging its way through to my side of the Blogosphere… Well, my having spent a day-in-the-life with Miss Goode should serve as due qualification!

You see, last week, yours truly was given free-reign of ‘ The Ideal Home Show Christmas’ event, at Earl’s Court! Yes, another wonderful PR Company (in this case, that of ‘Incentive Media’), gifted me a press-pass for the entire 5-day duration and, for an ‘I.H.S Xmas’ newbie, it was AMAZING!!!

Imagine a Noughties-Narnia (except a lot warmer!), lit by an indoor aurora-borealis, a floor filled with stands, as far as the eye could see, scents saturating the atmosphere with the most divine Yuletide fayre and mood-music, apt for retail-merriment! The scene reverted this visitor into a jaw-dropped juvenile, in anticipation of being a tinsel-halo-wearing angel in the Nativity play and sharing memory-making, festive family-fun!

Now, Afrow-Family, follow me to Wednesday 14th, which I have come to address as ‘Kitty Ferreira Day’, in part, because her designs were runway-bound to the Ideal Home Show Christmas Catwalk for an exclusive showcase of exceptional UK design-talent and also because that evening, her collection was to be displayed at a Pop-Up Fashion Exhibiton, curated by online UK-fashion boutique, ‘London Ethnic’ and held at the exclusive private members club, ‘Apartment 58’.

Without further ado, I must explain the riches of Miss Goode’s ‘Kitty Ferreira’ designer label! Heartwarmingly named after her late Grandmother, whom she described to me in one of our many email communiqués, as being ‘fierce like a lion, soft like a cat’, the line comes with this familial brand-boldness, yet delicacy of a bespoke design-aesthetic, which is woven into the warp and weft of every bolt of fabric!

Engrained in the ‘Kitty Ferreira’ ethos, is the stalwart passion to produce high-end pieces, manufactured solely in the U.K, the carbon footprint of which is closely-monitored, due to her personally sourcing top-quality, upcycled materials. Otherwise destined for landfill, these same fabrics, are eco-dyed, in a variety of natural stains, with her latest derived from pomegranates and onion skins, as can be seen in her stunning SS14 garments. As with such tried-and-tested dyeing methods, the beauty of the resultant pieces stems from the drying process, which facilitates unique variations-on-a-theme. Thus, each will be a bespoke creation, perfectly reflective of she who chooses to buy and wear her own idiosyncratic example of craftsmanship.

Following in the tradition of all-things with a bespoke, there is an air of exclusivity to Goode’s goods, bucking-the-trend for batch-process uniformity, whilst helping to save the bucks, with purse-friendly prices! Not only does this serve to satisfy the ‘one-off template’ within us all,  but it is ever-more marvellous to see, at close-quarters, the fruition of harmonic parallels between the ideal of ethical manufacturing and the production of such timeless separates. Furthermore, the fast-turnaround of her ‘luxe-for-less’, limited-edition collections, offered in a rainbow of size-silhouettes, ranging from 6 to 26, only adds to their desirability, whilst perpetuating the element of having acquired something extra special, for one’s wardrobe. It is this desirability which has already seen celebrity-endorsement by such names as ITV Newscaster, Charlene White, and earmarks the trans-seasonal/ transferable glamour of a ‘Kitty Ferreira’ garment as a go-to option, as suited to a high-stakes work environment, as to the atmopshere of a restful afternoon tea or a playful party-vibe!

Pattern-cutting, provided by her highly-skilled assistant, Katie, is a dream-of-precision, underpinning the sublime tailoring which is present in the exquisite apparel. For example, a rich mustard-hued pant, with the most sumptuous pleating detail, is an utter triunph and a joy to see, styled with her sheer, silk ‘Saffron Shirt’ with the signature ‘notch’ pocket. In fact, it was this look, which all-but stole the Ideal Home Catwalk Show, and was one of many which had guests at the London Ethnic fashion showcase, flocking to meet-and-greet her! Having witnessed a selection of the collection in-motion, it is easy to see why so many sought to celebrate the fruits of her creative labour! There is no mistaking Miss Goode’s couturière-eye-for-detail, which is absorbed throughout the design, as expressed through a fine floral motif, here, or a high-necked front, balanced by a revealing backless ‘moment’, for the ultimate in effortless, elevated drama. The overall effect pronounces the ‘Kitty Ferreira Woman’ as one of distinct elegance, presence and allure, with a stylisitic self-awareness and an ability to fearlessly experiment with it.

As Valerie herself says, ”…fashion can tell a story not only based on style or an era, but based on values”*. Thus, the most wonderful element for me, is the fact that one can be safe-in-the-knowledge that a purchase from the line is not just another acquisition, which might, all-too-soon, be forgotten! No, a ‘Kitty Ferreira-wearer will always know that she has made an eco-friendly retail choice, not only in support of the best-of-British manufacturing, but also in contribution to the development and success of one of the best-of-British design-talents.

In Afrow’s words… ‘That’s not simply a Goode thing, but a great thing!’

©AFROW 2013-2019 ALL RIGHTS RESERVED

* www.kittyferreira.co.uk  ~ www.londonethnic.com ~ www.idealhomeshow.co.uk ~ www.apartment58.com ~ www.incentivemedia.co.uk

Many thanks to Valerie for inviting me to such a special day and to Incentive Media for inviting me to such a special event!

‘AN EAST-END LOVE AFFAIR’….

So, yours truly has returned from swooping and dipping upon the mighty back of a modern-art and musical mistral! Just as this meteorological thermal is quickly-accompanied by clear and fresh weather, so too, has my mental after-party been partnered by crystallised, cognitive art-assimilation!

Utterly wooed have I been, by the dapper-gent of East London’s multi-disciplinary art-scene..and I have fallen for every magnificent manifestation, in both conscious and subconscious realms. Frankly, the area oozes creativity…. From urban to fine-art, street-style to avant-garde gear, old-skool to nu-skool, game-changing musical-movements, the E.C’s got it covered!

Invitational rose petals had already been fluttering my way, from ‘The Shoreditch Fashion Show’… as described in my subsequent post ‘The Arts go OFF-the-BEAT-en Track’… However, the tokens of affection have continued to adorn my artistic pathways in the guise of such events as ‘The Other Art Fair’*, which was another world, the adjoining ‘Moniker Art Fair’ which was brain-crunchingly breath-taking.. and a one-off video-launch of the effortlessly vibrant ‘Alpha Romeo’, from one of electro-pop’s finest purveyors, M.T!

We begin the beguine, under the industrial roof of ‘The Old Truman Brewery’, where I was one amongst an intense, rush-hour-sequence of excited visitors, weaving their way along corridors, bearing the brilliance of a superlative spectrum of talent, expressed through exhibits of painstaking-perseverance and time-honoured, yet idiosyncratic, technique.

Like a theramin, my heart-strings were plucked by the invisible fingers of visual-art, as a domino of pieces from emerging and established portfolios, brimful of imagery, alike, fell into the open arms of my anticipation. The beauty of these East-London flora had me fluttering from genus-to-genus of urban, photographic, live, printed, filmic, painted, embroidered, collaged, stencilled and oh-so-fine art media! In fact, at every turn, so high a standard of work was on display, that I wondered just how the respective gallerists had chosen which of their artists to showcase. ‘Was this how it felt to choose a favourite amongst a brood of children?’ I wondered! Well, the joy for me, was that I didn’t have to select… I simply succumbed to this ever-more enticing visual fayre, in all of its beauteous glory and let my internal, creative-chorale decipher its own descant of mounted offerings!

Thus, the coloratura of crystallised global-landscapes of Jaykoe, gave way to semi-quavers of surreal photographic re-interpretations of water by Angelika Spranger, in turn, complemented by M.J. Forster’s sotto voce, watercolour wonder-world, followed by the crescendo of Matt Small’s multi-layered car-bonnet creations, Keira Rathbone’s staccato, type-writer-work, the ralentando of 3-D relief, by the outstanding Jo Peel, the harmonies of acute attention-to-detail, wielded by Mark Powell’s pen-art and a collaborative coda of riffs-on-black-and-white, as manifested by Zeus and T.L.P, in their transplantations of outdoor urban-landscapes to indoor art-scapes! A relentless downbeat of hip-hop sonically-booming through the space, often caused my senses to intensely focus-pull upon each moment and, as the days progressed, the revelation dawned that, in fact, each moment was a happening, waiting to unravel… It took a second visit, on a comparatively calm Sunday afternoon, for my own voice to add its bespoke grace-notes, the result of which, are wrapped within this written solo.

Gifts from East-London did not come in the shape of objets d’arts, alone! Oh no! Indeed, my promenade was to continue along the Ridley Road market, to a video-premiere party at a delightfully quirky Carmen-Miranda-esque establishment, by the name of ‘Wu’s’. At personal invitation of synth-pop supremos, ‘M.T’ (which stands for ‘Many Things’), and in defiance of the imminent arrival of Hurricane Jude, I accepted… Well, after all, it would have been Wu’d not to!!

At first glance, what with all of the stalls neatly-housed for the night, you would have been forgiven for wondering whether you had taken an errant turning but I had faith in my East-London chaperone and my faith was duly rewarded with an evening of all-consuming fun, in an intimate atmosphere of warmth and hearty welcomes, more akin to a close-knit family gathering than that of an inaugural video-preview of a critically-acclaimed musical outfit! From the outset, Michael, the lead singer, was the perfect host…A willowy figure, with shoulder-length, chestnut-brown hair and deep pools of super-friendly, yet intense, eyes, he cut a dash in a three-quarter camel mac, opened just enough, to reveal a loose, black, scoop-necked jumpsuit, with its long sleeves hinting at the overcoat’s cuffs. Affectionately-known to his friends as the ‘white, fluffy, cloud’ because of his love of wearing white on-stage, it was evident that his quiet humility had long-inspired many of whom made up the guests that night. As the venue became increasingly filled, I sensed that the overriding energy revolving around the room was of friendship, support and love. The video, was joyfully reflective of just such emotion, evolving from band close-ups, to an all-out party-scene, featuring many of the people in the amassed crowd.  As I left, amidst a flurry of hugs, I remember feeling as if I had been some long-lost member of the family, at a celebratory reunion!

I walked into a waiting evening of sullen storm-clouds, apt for precipitation, M.T’s ‘Alpha Romeo’ the more-than-welcome sonic invasion into my soul’s soundtrack and a heartfelt acknowledgment that, whilst the whirlwind-of-wooing was over, this was no fly-by-night notion of affection. On the contrary, yours truly had been veritably won-over by my dapper-gent that is East London and marks the renaissance of a relationship, the kind of which, I am certain, will last forever.

© AFROW2013-2019 ALL RIGHTS RESERVED

www.monikerartfair.com : www.theotherartfair.com : www.pagetpr.com : www.mtmanythings.com

: www.facebook.com/ridleyroad (Wu’s)

*Heartfelt thanks to Paget PR for organising my invite to the amazing event!

 

Creative Arts go OFF-the-BEAT-en track!

All roads led to ‘The Oval Space’, in Bethnal Green, last night, for one of the most anticipated of multi-media mash-ups on the Creative-Arts Calendar, namely, ‘The Shoreditch Fashion Show 2013’! You might remember that I was more-than-a-tad excited at the prospect of attending the event, which was presented by ‘öffbeat’, the Arts lifestyle brand… Well, it was, indeed, an extraordinary display of, what I happen to believe, makes the power of creative-collaboration so undeniably potent.

The moment I entered into the behemoth of this, formerly-derelict, space, pregnant with potential, I immediately sensed a synchronicity between the throbbing baseline, which was disseminating through my central nervous system and the  contractions of imminent, fashion-brand-births! I also found myself marvelling at just how perfectly-balanced a venue it was, being, at once, expansive, with enough room in which to throw and catch shapes, a-plenty, whilst also intimate enough to accommodate the collective energy of a collaborative congregation.

The vibe was rich and distinct. People from all walks-of-life rubbed shoulders, as they shook to the dynamic DJ-grooves and pressed palms with artists and designers, alike, in congratulatory exuberance. However, just like the beats, the meet-and-greets didn’t stop, for these everday-people embraced one another, as well as opportunities to form newfound fashion-friendships.

Co-existing under this banner of ’emergent ambience’ were starkly-contrasting Art-forms. In one corner was housed a formidable frieze of stylised character-outlines, created by self-confessed Narnia-resident, Dom&Ink! These especially-conceived, ebullient images were oft-surrounded by admirers, yet, things took a definite turn, when the quiff-sporting illustrator, and author of ‘Map Of My Heart’, appeared, and encouraged the observers to colour them in! Around the corner, more exceptional Art took my breath away. Wandering guests were bathed in diffused, iridescent light, emitted from the impressive installations, at floor and eye-levels, of SunYin Xiaowen and Aphra Shezma. Others stood, face-to-face, with equally-stunning, Fine Art offerings from Linda Cieniawska, Charlotte Osbourne and Gwyneth Fugard. As I passed by the intermittent onlookers, it was as if their inner energies were mirrored by the pieces, in such a way as to become ‘human glowsticks’ and ‘living wallpaper’ and I recall feeling truly priveleged, not only to witness the effect of such private moments, being experienced in public, but to also be an integral part of appreciating the exquisite talent.

As time grew nearer to the presentation of fashion, which was so on-edge, it felt as if someone were scraping their fingernails down a blackboard, excitement was fuelled by singing sensation, Vince Kidd. All but prowling-the-platform, he delivered Otis-Redding-raw vocals, with a similarly-seasoned prowess, speaking-to-the-deeps with his soul-inspired spin, on life, love and all that lies between. After taking the audience upon a heartfelt journey, Kidd made his exit, stage left, to whoops of delight and enthusiastic applause, leaving the see-through screen to became the backdrop behind which each model would wait, before taking to the runway.

In a bid to further immerse myself into the experience, yours truly took to her second home (for which I didn’t need to find five percent!), the Frow! Suddenly, silhouettes of each collection were backlit-to-perfection, establishing the effect of a ‘fashion-fourth-wall’, as well as indicating that, tonight, something was coming, which was better than good! However, this separation was soon to be aurally removed by bespoke, live collaborations with up-and-coming musicians who, from the stature of their performances, are bound to make increasingly influential impacts in each of their respective genres. First-up, was the amazing singer, Lydia Baylis, who tore-away-the-veil, with a unique set of beautifully-accompanied, sultry, acoustic-folk. Hot-on-her-heels, and before anyone had time to settle into the still, harmonic haze, ‘Kill It Kid’ stepped up and totally smashed the divide, juxtaposing the, previously, gentle mood, with an awesome repertoire of sonic explosions! Both styles brilliantly served to complement the essence of each designer-aesthetic and we were treated to a creative-clash which would put the SS14 ‘print-clash’ trend of any well-known fashion-house to shame!

Models with raked-back, ‘just-got-out-of-bed’ Batiste-hair and fashion-forward, metallic make-up were bedecked in sublime, sheer pieces from the avant-garde world of Marcelo Yarussi, the deftest of twists on masterful, digitally-printed garments, designed by Nicolas Wirth and the cool creations of blank-canvas-white, high-end futurism of London College of Fashion Graduate, Isabell Yalda Hellysaz. The fêted, power-house-of-a design institution was also showcased via the stand-out, all-black, structural apparel from Maria Zhminko, the intriguing, open-weave, cage-like, riffs on body-con from design-duo, Rebecca Morter and Gemma Vanson and the decadent columns-of-kaftans, with concentrated print-formations, from the joint-genius-pairing of Christina Tiran and Victoria Rowley.

As the showlights faded, such superstar-DJ names as the irrepressible ‘Bill & Will’, ‘Shivas Regal’, the A&R-astute founder of Tigermilk Recordings, and idiosyncratic rhythm-maker, ‘Mculo’, were heralded to take-to-the-decks and storm-the soundsystem! With a two-step, here, and a head-nod, there, (but, sadly, before the anticipated arrival of the superb Rufio Summers), I was ready to bow-out gracefully and wind my way through a London-town which, once again, felt like a haven for burgeoning, undiscovered artistry. In fact, I can’t remember a night where so many apparent-strangers were apt-for-sharing, participating and co-creating such a ‘moment’ in time.. It just goes to show that there is a real fashion-fellowship, of sorts, doing-away with the out-dated image of an industry which is, supposedly, replete with back-biting, where only the strong survive, and is re–defining it, as one filled with opportunities to go beyond disciplines or regions and traverse brand new terrain! Of course, no industry is perfect, but the ethos behind such events as ‘The Shoreditch Fashion Show’, promotes the commercial as a facilitative route and support–system to creativity, whilst maintaining, without compromise, the core integrity of the energy-source from which successful collaboration grows.

So, my deepest gratitude goes out to öffbeat, for providing me with with the chance to be part of such a unique vibe. Further congratulations go out to all other sponsors/ affiliates, both front and back-of-house, involved in delivering this fantastic gathering. Last night was everything it promised to be, an interactive celebration of multi-media expression, par excellence, filled with extraordinary and inspiring examples of Creative-Arts-at-their-best and I cannot recommend ‘The Shoreditch Fashion Show’ to you, highly enough! Neither can I wait to see how öffbeat and partners focus-pull their combined-skills to shine new lights on rising-stars of parallel creative-platforms in 2014!

©AFROW2013-2019 ALL RIGHTS RESERVED

***

TWITTER-TESTIMONIALS FROM ‘VIVID FASHION GROUP’ (@VIVIDFashionGrp)

‘One of the most descriptive and all together best blogs we have read!! @A_F_R_O_W please review all our events!’

‘…just re-read your blog on the show, it’s such an honour that what we created came across to you. Thank you for your words x’