LAUNCH: ‘ANFRAY & ANFRAY’ ARE AN ‘INSEPARABLE’ DESIGN-DUO!

As a self-confessed “wiley wordsmith”, I see the narrative in all things. Nothing being exempt, it was with deep joy that I discovered a most beautiful storyline behind the debut ring collection from esteemed jewellery design-duo, “Anfray and Anfray”.

Given that circles engender themes of a timeless and endless nature, I had already prepared to discover their inclusion in the mosaic of creative inspiration. However, what I had not prepared for, was the palpable articulation of emotional profundity, stemming from the collaborative passion of the designers, themselves. The secret? Jean-François and Alena are a couple, which gives rise to the full-force of passion being emitted though every band of deluxe rose, white and yellow gold. Thus, the choice of launching the range in the beautifully bijoux space of Mayfair’s “Wolf and Badger” boutique, was not only perfect, but perfectly complementary in, both, lighting and interior design.

Beneath the dimmed, soft-focus glow, the pieces were perched upon crystal-clear plinths, with all of the regal glamour of Hollywood starlets, ready their close-ups! For some while, I touched nothing. I merely stood, simply, quietly, deciphering the code-of-elegance which the couple had proposed. My patience was rewarded, as everso gently, the cognitive shoots of the “Anfray and Anfray” “Inseparable” concept started to spring forth. So began my mental points-of-departure, as to the “Who, What, When, Where, Why and How”, enmeshed within each, potential, ring-owner’s storyline.

I flew around upon my creative cosmic-cloud, wondering about the long-distance lovers, who might be in need of a symbol of togetherness, as a heartfelt reminder of their unique connection… Perhaps they would select a two-colour gold combination, in order to signify the neverending unison of their two entities. What of the parents, keen to commemorate a life-landmark of a precious daughter, seemingly infant-to-adult, overnight… Might the overlapping, independently-rotating elements, reassure her that, no matter how grown-up, she would always be their little girl? With every turn of tactile beading, would the distinctive song of metal-against-metal convey the message of being unconditionally loved?

Just such internal sketches were enthusiastically discussed, firstly with Zoe Hutchinson, Director of “Platform”, the outstanding PR company, responsible for unveiling this inspired collection, and, once those scenes had been set aside to mature, with Alena and Jean-François. The vibrancy with which each expressed the intent to honour the interplay of being, at once, intrinsically-linked with another, whilst also an individual, rendered it easy to understand why I sensed such an over-arching aura of emotional profundity.

Beyond the thematic concepts, the co-creators import an intense sensibility of social consciousness, with a passion, equal to that of their aesthetic awareness. Thus, not only is their collaborative ingenuity further channelled through the responsible-sourcing of all materials and the utilisation of conflict-free diamonds, but this sensitivity also perpetuates through the backstory of the ring which is acquired and/ or gifted.

Having snorkelled-up from the depths of my thoughts, I took the time to point-and press ‘last looks’ at the assembled compendium of supremely hand-crafted jewellery and to absorb the flow of electric, creative energy. I reflected upon the “Anfray and Anfray” ability to distil and impart notions and emotions into, essentially, cold matter. I connected with the fact that they display what we all possess…the ability to infuse life into that which appears to be lifeless…How, to steep the inanimate, with the animate force of love, activates earnest memories, which can reverberate through the browsing-history of time.

Jean-Francois and Alena describe it as “being bound yet free”.

I couldn’t agree more and, as I left for my next event, I realised, in a heartbeat, that a part of an undeniably stylish, undeletable evening, to launch a stunning collection of unforgettable rings,  had already come, powerfully, full-circle.

www.anfray-anfray.co.uk ~ www.platform-creative.com ~ www.wolfandbadger.com

@ANFRAYANFRAY ~ @platform_LDN ~ @wolfandbadger

©AFROW2013-2019 ALL RIGHTS RESERVED

‘STYLE HAPPENS SOONER, ON ‘LATER’!’

We have a lot to thank Mr Jools Holland for! Not only does he bring us the most eclectic of live, global musical offerings, from established and emerging artists, alike, but with them, come a plethora of stand-out, sartorial selections, from the style-spectrum! For instance, you’re as likely to see and hear the hauntingly melodic, ‘Amadou and Mariam’, bedecked in bold, traditional Malian dress, playing in the-round, as you are the infectiously-anthemic synth-pop of ‘M.T’, in their eponymous multi-coloured, tie-dye-tees!

Case-in-point has to be a recent episode, featuring, Goldfrapp, James Blake, Franz Ferdinand and Kanye West!

 Backlit in a pure-gold aura and engulfed, full-length, in a column of black chiffon-drapery, the ever-ethereal, Alison Goldfrapp, held the audience, spell-bound with her melifluously reed-like, vocal perfomance of ‘Annabel’. The timeless gown, simultaneously, captured her effortless, idiosyncratic grace, whilst also paying homage to SS14 runways, with its pintuck-peephole bodice.

The unnervingly-talented James Blake delivered an equally-classy rendition of the stunning ‘Retrograde’. With hair, windswept, in defiance of the stillness generated by his unfolding-wall-of sound, he was an example of understated style, surrendering to sonic substance. In a ‘1-800 Dinosaur’ T-shirt-and-jeans ensemble, Blake also seamlessly combined product-placement of his new record label and a pinpoint performance, with ease and flair.

In stark juxtaposition, was the riff and quiff-friendly, Franz Ferdinand. Already well-known for their unique fashion statements including the sharpest of Savile Row-silhouettes, the band showed that they had lost none of their couture-creativity, teaming the gusto of, lyrically, ‘right words’ with the ‘right action’ of donning fashion-forward Hawaiian-prints with rock-a-billy attitude! Very D-Squared-2!

Kanye West’s performance of ‘Bound To’, with the outstanding ‘Uncle’ Charlie (Gap Band) Wilson, more-than-referenced the fact that he had graduated, magna-cum-laude, from the School-of-FROW! The ‘College Drop-Out’ star stamped his artistic authority on the programme, with all of the swagger for which we have come to love him. Punctuating the pitch-black studio with dramatic spotlighting, which served to accente his choice of a laid-back, layering trend, a play-on-neutrals of black ribbed-tee and low-slung, loose-fit, trousers, was complemented by a three-quarter length, khaki parka and desert boots in a pop-of-camel-colour. The entire look was topped-off by the trademark, heavy-gold, diamond-set, belcher-link chain, de rigueur for ushering in SS14’s metallic forecast! Uncle Charlie was certainly in-the-house, with his own, distinguished, take on double-denim, accessorizing with shades, as blacked-out as the windows on a one-off, customised Bugatti! It was, undoubtedly, a fitting backdrop to the soaring, silky-smooth, vocal-runs and devastating musical prowess of such a living-legend of U.S Funk/R&B!

So, the next time you tune into ‘Later… with Jools Holland’, keep an eye out for a new class of ‘artist-interpretations’… I think you’ll find that, on closer inspection, they are, in fact, rather more original!

©AFROW2013-2019 ALL RIGHTS RESERVED