“BROS: After The Screaming Stops”
It is said that one never gets a second chance to make a first impression.
Of course, the original conjugation was in an offline sense. However, on Thursday 30th August, the prevalence of the spike of a certain set of digital impressions was impossible to ignore…
Permit me, friends, to extrapolate the lead-up because, as PR campaigns go, leave alone those of social media ilk, this was inherently stylish, oozing less-is-more class, with the consummate ease of an haute couturier, in preparation for Fashion Week.
All vision, no sound, rendered the volume icon redundant… a pleasant rejection from the “so yesterday“, consumptive trend, concurrent with today’s computer-crammed society. Now, do not get me wrong, friends, for communication, being my wheelhouse, the efficiency of modern modes of connectivity are a blessing… and yet, I appreciated the fact that there was no need for tech savvy… None of it. Instead, picture after picture of conjoined moving imagery was presented, over consecutive days, fuelling the driving momentum of an imminent announcement.
In a countdown where sneak peeks of practiced paradiddles, raw, frame-gripping grief and a, final, stance of brotherhood, from an onstage p.o.v, piqued increasing interest, each tantalising taste of things to come culminated in the revelation that the highly-anticipated documentary of “BROS: After The Screaming Stops” was, not only, available for pre-order, but had also gained BFI-accredited feature status, and was destined to be premiered at the upcoming, London Film Festival… arguably the most prestigious of its kind, upon the creative calendar.
Thus, the method of keeping the quiet out had been encouraging silent-movie engagement… creating the mental space for us to listen to our own internal reactions to the visuals, whilst also engendering empathy of the impact of the deafening nature that such silence brings, both, post-show and in everyday life.
You see, friends… I told you it was classy!
The Twitterverse was sent into a, veritable, hashtag-frenzy and I even think that I heard the echo of screaming, onset by the epic news… I, further, expect the flurry to continue, until ticket lines go live… partnered with the unadulterated glee at the successful purchases, thereof… although that might just be a self-fulfilling prophecy of she who is currently tapping away upon the keyboard, on the other side of your screen!!!
What I know, for sure, is that this meticulous exposition, directed by David Soutar and Joe Pearlman, will bear the grit behind the glamour, the art and the graft, will challenge and cheer, and signify the ultimate exploration of a bond of brothers, brought to the brink and back…
For no-one knows it, like these men in the arena, but after taking such an authentic tour with Matt and Luke Goss, after the screaming stops, I’m fully confident that a rapturous round of applause will start… the script of documentary-making will change and the incremental effect will continue to be felt, for some time to come.
©A_F_R_O_W2018. All Rights Reserved
Further Social Media Links:-
#AfterTheScreamingStops ~ #BrosTheFilm ~ #LFF ~ #LondonFilmFestival