Bros ‘Push’ platinum reunion to a higher level!
It may, or may not have escaped your notice, but, I love to write!
Be it poetry, prose, press release… news, reviews, interviews, I get the greatest kick from spreading the positive word!
So, it gives me particular pleasure to share the good news with you that super-band, ‘Bros’ is back!
Amidst a whirlwind of press, brothers, Matt and Luke Goss announced their reunion tour, headlining two O2 Arena concerts (the second, of which, had to be added due to extraordinary demand), commencing on August 19th 2017. If the date looks familiar, it’s because it falls exactly 28 years to the day of the final Wembley performance on their landmark global tour, on August 19th 1989! (For the numerologists out there, they’ve also played the venue 19 times…go figure!)…
As per Bros tradition, the intel gave rise to a socialmedia frenzy, akin to the good old days of 80’s Brosmania….For two weeks, a flurry of hot-off-the-press, hard copy reports rallied with their online partners, with televisual appearances being skilfully served, alongside audio aces…each revealing, in greater detail, an event series, promising to go beyond a show, into a fully-fledged, feel-good, multiplatform experience of the heightened, holistic kind.
Taking things ‘over-the-top’ is quite in keeping with their honed creative skills. Let’s not forget that the boys from Bros have become men, with super-succesful careers, respectively. With Matt, the newly-crowned King of Vegas and Luke, a much-feted Hollywood actor, we should expect them to go big, as they pay homage to the past, reflect the present with relish and project the future boldly! Expect, too, the unexpected, in a contemporary twist on presentation which will, not only, be an authentic representation of the very best these two highly-creative minds can dream up when they become one, but will also honour their entire journey…and then some!
The cynics may say that reunion tours are a mere money-spinning exercise…A play on memorabilia…But I choose to spin that theory right around and say that, clearly, the money is a mere by-product of the blood, sweat and tears going into a production of such magnitude, which this will be! Luke’s hands are already the proof of the first, due to intense drum practice…now that’s real talk!
Yes, I’m all for riding the wave of nostalgia… All for the universal cry of unadulterated joy erupting, when devoted Brosettes, now, themselves adults, relive their youth, with fellow fans who have become firm friends, as well as family, alike… In fact, the experiential artist within me would love to see an exhibition à la the super-impressive ‘Return of The Rudeboy’ at Somerset House, or the more recent triumph of The Jam’s inspiring retrospective, ‘About The Young Idea’. (The latter was another family affair, in that it was curated by (lead) Paul Weller’s sister, Nicky). Cooler, still, would be to install it at the O2’s exhibition space, or another South London gallery (quite possibly the ‘South London Gallery’, on Peckham Road) or even the ‘Lewisham Arthouse’, in reference to their tender beginnings in the area. Whatever the final format, the prospect of a Brotherhood mirrored by a Sisterhood, united in sharing such beautiful memories and making new ones, in UK stadia, is totally tantalising!
That said, if status of ticket availability is anything to go by, then this will be an entire sell-out! As if being the youngest band ever to play Wembley wasn’t enough, the Brosmania has continued the trend, by doing so for the first night, in the fastest time, ever in (promoter) LiveNationUK’s history, of 7 seconds, flat!* Yes, SEVEN!! So I urge you… get on the case and do not miss out on this tour…and whilst you get your golden tickets, please spare a thought for me, head-in-Dictionary and Thesaurus, in search of synonyms, superlatives and adjectives, in order to do justice to this epic event…which, incidentally, is bound to go way beyond the words which I already love so much..
For now though, a hugely, exuberant, celebration of life, in an amazingly popular band, is a pretty fine place to start!
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Merchandise: Bros Official Merchandise
*Source: (Twitter) @LiveNationUK