“A FAIR TO REMEMBER!”
by A_F_R_O_W
I’ll say this…
…for now, only once (with advance apologies for repetition to the affirmative, in future posts!), but, with regard to fairs of the Fine Art ilk, 2014 has, to my mind, been the strongest year, yet.
From ‘Works On Paper’ at the awe-inspiring Science Museum, ‘The Other Art Fair’, (or TOAF), with its ever-edgy takeovers, at The Old Truman Brewery and Ambika P3, through to ‘The Independent Artist Fair’, (or TIAF, not to be confused with TOAF!), only the pitch-of-a-stone from Brick Lane and encouragingly organic and lo-fi, the common denominator has been the ability to maintain creative integrity for all artists involved, whilst simultaneously harnessing the entrepreneurial energy, worthy of a well-loved and respected developing ‘cottage industry’ template.
Take, for example, the aforementioned, ‘TOAF’.
It stays cerebrally locked since, in one fell swoop, its Director, Ryan Stanier, has successfully orchestrated a move to combine the best of the Creative Arts and simultaneously do away with the stereotypes of a world, exclusively inhabited by those of a certain socioeconomic background. Having attended a healthy amount of Private Viewings, it is clear to see that, as per the inclusive nature of the creative energy, itself, all walks are, not only welcomed and encouraged, but, in fact, vital to the lifeblood of this event-model. Founded in a desire to expose the wide range and eclecticism of Art at its highest level and reflected by the practitioners selected, the experience is paramount… Thus, the propostion of meeting and greeting with inspirational emerging and established talent, seeing their work within buildings which mirror the dynamism of the artistic energy they will house and adding culinary and musical fayre to maximise ‘the vibe’ (and rival any top London nightspot), becomes immensely exciting and enticing!
Let me make it clear, that the zeal-for-zeitgeist is not to the detriment of an authentic desire to simply share and engage on a holistic level. Kinetic to kinaesthetic, Stanier employs the diversity of Arts and crafts them into an authentic dialogue between maker and potential buyer, whilst managing to dissipate any pressure to consume, through the lively rendering of the backdrop of London culture. It is intense as it is genius! As if to compound the vision for ‘all-access-Art’, TOAF was a brand-partner at the recent ‘Off The Rails’ menswear event. Held, once again, at The Old Truman Brewery, it served to blow the doors off the image of an ‘apparel man-cave’, rather, embodying a treasure-trove of classic and contemporary collections for the modern man…Naturally, this was an absolutely perfect fit, vis-a-vis promoting the cross-fertilisation of complementary accoutrements for such lifestyles. Attending the four-day event was a distinct pleasure, made all-the-more amazing, by the speed of site-turnaround, given that the venue had played host to TOAF, less than a fortnight prior!
It is this marriage of a sensibility to multi-platform creative expression and a supreme logistical skillset, underpinned by sharp media-savvy and the pure passion of their manifestion, which has resulted in the rise of bringing art to the masses. If the round-the-block queue at TOAF’s last event was anything to go by, the popularity is only set to increase…meaning greater exposure to even greater artistic talent…and that is fine by me!!
©AFROW2014-2019 ALL RIGHTS RESERVED
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