‘KISS MNEK!’*

by A_F_R_O_W

…No, I’m not suggesting that you run up and plant one on him, but after you hear the sophisticated sounds of the amazing music-maker to whom I am about to introduce you, I think you might just want to give him a huge hug, in gratitude!

So, who’s all the fuss about?!

Well, his name is Uzoechi Osisioma Emenike… ‘MNEK’, for short, and not only is this prolific maestro putting the South London area of Catford on the music map (as well as his Twitter profile), but he’s also stamping a serious indentation upon the recording industry!

So, why all the fuss, then?!

It’s all because this teen is making some bold creative statements!

From high-rise, ‘hi-top fade’ hairdo (reminiscent of ‘Kid’, from seminal New York 90’s hip-hop duo, ‘Kid ‘n’ Play’), to the powerfully resurgent, afrocentric raiment and the energetically ‘graff-ic’ Keith Haring-èsque video, MNEK brings a uniquely, on-trend polish, to echoes of a treasured audiovisual era.

However, don’t get too lulled into nostalgia, because comparisons with such monosyllabic-monikered, superstar singer/songwriter/producer/remixers as Pharrell and (by all at Afrow-H.Q) our very own, Omar (living soul legend and MBE, with whom, MNEK bears a striking tonal resemblance), are bang up-to-date! These parallels are, part dedication, to learning his craft, (the seeds of which were sown at a young age), and part, distinctive ability to consolidate this honed knowledge and create poised tracks, firstly for, and then with other artists, amongst them ‘Little Mix’, ‘Duke Dumont’ and ‘Rudimental’ and now, on his own elegant, yet emotionally-charged, debut single ‘I Wrote A Song About You’.

It’s more than a song though…

It is, in fact, A C21st lament, layered in a musical mille-feuille of sublime topline and dulcet harmonies, against a backdrop of subtle chord progressions and percussive interplay, which seep into your soul-conscious, as only a classic hit can.

With MNEK’s burgeoning giftings coming to the fore, anticipation is palpable for a follow-up from this hotly-tipped U.K talent and, with a sell-out perfomance imminent at East London’s ‘Oslo’, (fast becoming the go-to venue for artist/label launches), expect pitch-perfect reviews, to-the-autotune-of ‘rising global star’, to follow!

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MNEK:-

‘WROTE A SONG ABOUT YOU’ (via YouTube/ Vevo) ~ PRE-ORDER ON iTUNES! (GENERAL RELEASE 31/08/2014)

SOUNDCLOUD ~ FACEBOOK ~TWITTER ~ YOUTUBE

OSLO

OMAR: ‘The Man’ (via YouTube)

PHARRELL

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GLOSSARY

*’Kiss m’neck’ = A colloquial term, used in Afro-Caribbean parlance, to emote surprise.

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