LAUNCH: ‘ANFRAY & ANFRAY’ ARE AN ‘INSEPARABLE’ DESIGN-DUO!

by A_F_R_O_W

As a self-confessed “wiley wordsmith”, I see the narrative in all things. Nothing being exempt, it was with deep joy that I discovered a most beautiful storyline behind the debut ring collection from esteemed jewellery design-duo, “Anfray and Anfray”.

Given that circles engender themes of a timeless and endless nature, I had already prepared to discover their inclusion in the mosaic of creative inspiration. However, what I had not prepared for, was the palpable articulation of emotional profundity, stemming from the collaborative passion of the designers, themselves. The secret? Jean-François and Alena are a couple, which gives rise to the full-force of passion being emitted though every band of deluxe rose, white and yellow gold. Thus, the choice of launching the range in the beautifully bijoux space of Mayfair’s “Wolf and Badger” boutique, was not only perfect, but perfectly complementary in, both, lighting and interior design.

Beneath the dimmed, soft-focus glow, the pieces were perched upon crystal-clear plinths, with all of the regal glamour of Hollywood starlets, ready their close-ups! For some while, I touched nothing. I merely stood, simply, quietly, deciphering the code-of-elegance which the couple had proposed. My patience was rewarded, as everso gently, the cognitive shoots of the “Anfray and Anfray” “Inseparable” concept started to spring forth. So began my mental points-of-departure, as to the “Who, What, When, Where, Why and How”, enmeshed within each, potential, ring-owner’s storyline.

I flew around upon my creative cosmic-cloud, wondering about the long-distance lovers, who might be in need of a symbol of togetherness, as a heartfelt reminder of their unique connection… Perhaps they would select a two-colour gold combination, in order to signify the neverending unison of their two entities. What of the parents, keen to commemorate a life-landmark of a precious daughter, seemingly infant-to-adult, overnight… Might the overlapping, independently-rotating elements, reassure her that, no matter how grown-up, she would always be their little girl? With every turn of tactile beading, would the distinctive song of metal-against-metal convey the message of being unconditionally loved?

Just such internal sketches were enthusiastically discussed, firstly with Zoe Hutchinson, Director of “Platform”, the outstanding PR company, responsible for unveiling this inspired collection, and, once those scenes had been set aside to mature, with Alena and Jean-François. The vibrancy with which each expressed the intent to honour the interplay of being, at once, intrinsically-linked with another, whilst also an individual, rendered it easy to understand why I sensed such an over-arching aura of emotional profundity.

Beyond the thematic concepts, the co-creators import an intense sensibility of social consciousness, with a passion, equal to that of their aesthetic awareness. Thus, not only is their collaborative ingenuity further channelled through the responsible-sourcing of all materials and the utilisation of conflict-free diamonds, but this sensitivity also perpetuates through the backstory of the ring which is acquired and/ or gifted.

Having snorkelled-up from the depths of my thoughts, I took the time to point-and press ‘last looks’ at the assembled compendium of supremely hand-crafted jewellery and to absorb the flow of electric, creative energy. I reflected upon the “Anfray and Anfray” ability to distil and impart notions and emotions into, essentially, cold matter. I connected with the fact that they display what we all possess…the ability to infuse life into that which appears to be lifeless…How, to steep the inanimate, with the animate force of love, activates earnest memories, which can reverberate through the browsing-history of time.

Jean-Francois and Alena describe it as “being bound yet free”.

I couldn’t agree more and, as I left for my next event, I realised, in a heartbeat, that a part of an undeniably stylish, undeletable evening, to launch a stunning collection of unforgettable rings,  had already come, powerfully, full-circle.

www.anfray-anfray.co.uk ~ www.platform-creative.com ~ www.wolfandbadger.com

@ANFRAYANFRAY ~ @platform_LDN ~ @wolfandbadger

©AFROW2013-2016 ALL RIGHTS RESERVED

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