IT’S ALL ABOUT ‘ME CLOTHING’!
There’s something relentlessly positive about urban streetwear label, ‘ME Clothing’!
Already on the fashion-forward radar of ‘Jones Bennett PR’, the leading-edge, boutique, public-relations agency, with an astute awareness of emerging creative talent, it was with great anticipation, that I awaited my chance to spread-the-word! Kindly passing the promotion-baton to yours truly, I inquisitively-embarked upon my dash-to-discover the origins of such boundless energy and ambition!
Maybe it was the series of ‘snapback’ caps, emblazoned with the sign of ‘Victory’, or perhaps, the signature-slogan of ‘I’m A Boss’, being announced via the visual loud-hailer of its upper-case, bold-type, upon primary-permeated sweatshirts… It could even have been the ladies’ ‘Varsity’ jackets, which yelled cheerleader-chic, in popping-candy-pink! To whichever garment my journey visited, I, most assuredly, called-off-the-search, once I’d found out more about Adam Benjamin, the entrepreneurial-brain and design-brawn, behind the brand!
Described by Jones Bennett PR as being motivated by manifesting a ‘feel-good factor’ of mutual creative appreciation, though the medium of fashion, and fuelled by the desire to offer a striking, urbanwear range, distinguishable by its dynamic design-presence, ‘ME Clothing’ was born. Impressive, for me, was the absolute clarity of vision with which Mr Benjamin pursued his objective, and, even moreso, that this has been directly reflected, in a brand-identity of cool, stealthy, simplicity. When added to the further artistic impact upon him of an ardent passion for music, the compounded outcome of highly-wearable, marketable, yet affordable, pieces was, and still is, entirely achieved.
A stand-out feature of the collection is its capsule nature, a perfect mirror to the succinct name. Substantially-quilted gilets, puff their chests proudly against practical silhouettes, available in both hooded and non-hooded options. Statement jumpers, are identifiable from-distance, with their glaring typography… tees, round-necked are efficiently-cut and, whether Christmas were nearly upon us, or not, I could sing a descant of praises over the ‘hero-piece’, varsity jackets, with their luxurious contrast-leather sleeves! Furthermore, as a stalwart for perpetuating the unique, I love the customisation-element, which acts as a ‘clothing-shuffle’, of sorts, facilitating creative ingenuity via upping-the-bandwidth of the easy, mix-match, neutral-toned palette! Such pleasing punctuations of personalized flair, worn in any combination, with one of the superb snapbacks and some boxfresh kicks, mean you’re good-to-go from pavement-to-première and back!
With the ability to span art-forms, it is no surprise, then, that over the three years since the launch in 2010, the label has attracted stars of the hip-hop/ r ‘n’ b genre, on both sides of ‘the pond’! The likes of U.K chart-toppers, such as ‘Chipmunk’ and ‘Wretch 32’ have been spotted sporting ME menswear, whilst heart-throb rapper, ‘Bow Wow’, has flown-the-flag for the brand, over in the U.S, in his one-off, customised jacket from the über-popular ‘Varsity’ collection. However, such household figures in sport as Florent Malouda, have also selected the brand as a ‘go-to’ designer-choice, and herein lies the tantalising twist-in-the-tale of ‘ME Clothing’. Not only is it amassing celebrity endorsement, but it is also capitalising upon a ‘mass-appeal’ momentum, which is quickly gathering pace within the scholastic-sport demographic! Once again, proving the less-is-more adage to be a design-winner, since bespoke jackets have been fabricated for the basketball and cheerleading teams of such esteemed institutions as Northampton and Westminster Universities, respectively.
Versatility, then, incorporated with a ‘warp-speed’ drive towards continued and discernable creative expression, are qualities which set, Adam Benjamin and his ‘ME Clothing’ label apart. He is a shining example of, both, enterprise and initiative, determinedly representing the head-turning vibrancy of the U.K’s urban-menswear scene. I found the brand replete with a stylistic spirit which is ‘100% ME‘ and after you’ve checked out the range, I think they’ll be a 100% ‘you’, too!
www.jonesbennettpublicrelations.com ~ @jonesbennettpr
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