‘SPOTLIGHT ON: THE WALKING-WORKS-OF-ART OF ‘KWEKU CLOTHING’!’

by A_F_R_O_W

…So, by now, you might have detected that I am, somewhat of, a voracious Creative-Arts-lover…and that I am especially passionate about using my own platform to promote the excting results of multidisciplinary cross-fertilisation.

Well, fresh from my EC1 and 2 jaunts and the social-media coverage, thereof, I have noticed that I am being ‘followed’…. by a steady stream of funky, new designers on the fashion-block! The most recent label to become a member of the fashion-fabulous Afrow-Family, is that of ‘Kweku (pronounced Kwayku!) Clothing’. The eponymous clothing-line of Ghanaian-born, London-raised, Goldsmith’s graduate, Kweku Quagraine, this is a brand which majors on making purse-friendly, wallet-welcoming pieces of boldly artistic sartorial statements, yet, without the merest mention of a word! So, naturally, yours truly has seized-the-day and taken up the mantle to spread it for him!

At first glance, his menswear and womenswear pieces are striking! Heavy with symbolism, Quagraine thrives on incorporating his Socio-Political scholastic background into his craft and excels in channelling these influences through the joint-conduits of art and fashion-design. For example, the ‘Trigon’ signature, is a triangular motif, in reference to the map of Africa and in deference to his native roots, whilst ‘The Krypt’ is an intriguing metaphor alluding to the differing perspectives, regarding regional identities. His distinctive flair for originality also comes to the fore in the ‘Tribal’ print, in which heritage-patterns from the Ghanaian Ashanti and Ancient Mayan traditions are beautifully-balanced to produce a new KC hallmark. The geometric ‘Colour’ graphic displays a fearless and insistent use of the spectrum, which draws inspiration from unity-in-diversity, as manifested in the London Olympics of 2012. However, Quagraine finds the Natural World as much of a catalyst as that of the Human, evidenced in ‘The Hive’ honeycomb-logo, itself, a nod to such solidarity and unity, in bees.

It is this effortless meandering through parallel universes, which sets Kweku Clothing apart from many others of its emerging counterparts. Will you find such on-trend silhouettes as the ‘body-con’ dress in midi/maxi-lengths? Undoubtedly. Is there a broad choice of sweatshirts, t-shirts, crop tops and vest-tops? Absolutely! But you’d be hard-pressed to find the same capability for siphoning so many global topics into the fashion-world, in such modern, affordable and accessible ways and furthermore, to do so with such a Fine-Art sensibility!

For all of theses reasons and more, am I championing Kweku Quagraine and urging you to WAKE-UP TO ‘KWEKU CLOTHING’….STANDARD!

www.kwekuclothing.com ~ www.facebook.com/KwekuClothing

©AFROW 2013-2016 ALL RIGHTS RESERVED

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TWITTER-TESTIMONIAL FROM KWEKU CLOTHING (@KwekuClothing)!

‘…Thanks very much for such an eloquent and flattering write-up!!’

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